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What is Wellbeing Washing and how can you avoid it?

Andrew Weir • September 23, 2024

Is your business guilty of “wellbeing washing”?

Is your business guilty of “wellbeing washing”?

There’s often a disconnect between what employees expect from wellbeing support and what employers provide.

A monthly pizza party or last-minute webinar just won’t cut it and employees see right through superficial gestures.

Let’s dive into the phenomenon of ‘wellbeing washing’ and how to avoid it while genuinely making a difference.

What is Wellbeing Washing?

It’s when businesses claim to care about employee wellbeing but fail to deliver anything meaningful or focus on the human element.

Instead of genuine support, they offer token gestures, like one-off yoga sessions, instead of real, lasting support. They tend to be reactive, offering services that ‘deal’ with issues as they arise, rather than addressing the root of the problem.

On the flip side, employees crave meaningful changes like improved autonomy, job satisfaction, work-life balance and flexible working - far more positive for mental wellbeing than a slice of pizza!

What’s the impact?

Wellbeing washing is bad for business. It erodes trust and morale, and disillusioned employees may leave, affecting your business’s reputation and bottom line. Sincere efforts, on the other hand, boost satisfaction and retention.

Here are some strategies to truly support your employees’ wellbeing at work:

1. Listen up!

Pulse Surveys: Regularly ask employees what they need. Use their feedback to shape initiatives that tackle real issues like workload stress, lack of flexibility and workplace conflict.

Actionable Insights: Develop targeted programs based on survey results that provide meaningful support. If employees report high stress levels or are overburdened with work, offer stress management workshops, counselling or workload reviews.

2. Make It Part of Your Culture

Lead by Example: Encourage leaders to model healthy behaviours, like taking breaks, maintaining work-life balance and participating in wellbeing activities. This sets a positive example for everyone and normalises the importance of wellbeing at work.

Ongoing Support: Instead of one-off events, create continuous support systems, including regular mental health check-ins, dynamic flexible working options and fitness resources. Avoid focusing on the physical only; instead, support employees holistically, including their mental, financial and social wellbeing.

3. Invest in Development and Growth

Career Wellbeing: Provide training, mentorship and clear pathways for promotion. When employees feel their personal and professional development is supported, their overall wellbeing improves.

Recognition and Rewards: Regularly acknowledge and reward employees' hard work. Formal recognition programmes, bonuses or even a simple ‘thank you' can significantly boost employee morale and wellbeing.

Avoid ‘wellbeing washing’ by genuinely committing to your employees’ wellbeing. Pay attention to their needs, embed wellbeing into your culture and support their growth. This leads to a more engaged and productive workforce - a win-win!

Need a confidential chat to discuss this further?

Don’t hesitate to get in touch if you’d like to talk about any aspect of your HR - we’re happy to help.

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